• BNP Paribas moved to Via Nassa 11, an iconic address in the centre of Lugano.
  • Present for 150 years in Switzerland and for more than 50 years in Lugano, BNP Paribas in Switzerland has thus confirmed its development and investment strategy, serving its clients and the economy in Ticino.

On 12 October 2023, BNP Paribas inaugurated its new premises at Via Nassa 11, an iconic address in the historic centre of Lugano. This move demonstrates the importance that the bank attaches to the development of its activities in Ticino, whose economy is characterised by dynamism and innovation.

Established in Switzerland since 1872 and currently with 1,200 employees, BNP Paribas in Switzerland continues to invest and grow, being the preferred partner for corporates, financial institutions and private clients.

The inauguration ceremony was attended by members of the Board of Directors of BNP Paribas (Suisse) SA, Yves Martrenchar and Marina Masoni, Enna Pariset, CEO of BNP Paribas (Suisse) SA and Head of Territory for BNP Paribas Group in Switzerland, as well as Beat Bachmann, CEO Wealth Management Switzerland & Emerging Markets and Fabio Spinelli, Site Manager Wealth Management Lugano.

On this occasion, the bank also showcased the work of Swiss artist Douglas Mandry, supported by the BNP Paribas Swiss Foundation as “Young Swiss Artist 2023”. One of his art works, exhibited in Lugano, has been added to the Foundation’s art collection.

“Continuing to support the development of the Ticino economy and its stakeholders, particularly entrepreneurs and wealthy families, is a priority for BNP Paribas Weatlh Management.

Beat Bachmann, CEO Wealth Management Switzerland & Emerging Markets

This move marks an important step for our bank in Ticino. By moving to a prestigious address in the heart of Lugano to support the region’s private clients, entrepreneurs, financial institutions and corporates, BNP Paribas has reaffirmed its ambition to serve the Ticino economy.

Enna Pariset, CEO de BNP Paribas (Suisse) SA et Head of Territory du Groupe BNP Paribas en Suisse.

© Photo Header – Antonio Sessa

In line with the ambition to become one of the market leaders in Switzerland, Enna Pariset is appointed Chief Executive Officer of BNP Paribas (Suisse) SA*. She will assume this position from July 1st, in addition to her role as Head of Territory for BNP Paribas Group in Switzerland. Enna will also continue in her role as CEO of Corporate & Institutional Banking Switzerland.

She will further focus on growing the business and developing the franchise in Switzerland while keeping on supporting the transformation of the Swiss territory to allow continuous efficiency improvement.

Enna Pariset, with 29 years’ experience in banking, 19 of which at BNP Paribas, has served in senior client facing and management positions across the Corporate & Institutional Bank.

* Subject to approval from FINMA and the Board of Directors of BNP Paribas (Suisse) SA

“BNP Paribas has been present in Switzerland for over 150 years, having contributed to the early industrialization of the country by financing the Gotthard and Simplon railway infrastructures. Switzerland with its strong export-oriented economy is an important growth market for BNP Paribas.

As a leading European global bank present in 65 countries, our aim is to be a market leader and the trusted local international banking partner for Swiss clients.

Driven by our strong growth and planned further investments in the country, my team and I are committed to making an important contribution to the global success of Swiss businesses and the Swiss financial center at large”.

Enna Pariset

The Skilly award 2022 in the category “Team Project Competence Development” goes to our Swiss Learning & Development team.

Thanks to an unconventional approach, the L&D team anchored a culture of continuous development within the Bank in Switzerland. This award is the recognition of the strong partnership established between HRBPs, L&D and the Business Lines, and is therefore an award for BNP Paribas in Switzerland and its employees as a whole.

This distinction rewards banks that have been able to accompany their employees to acquire new skills in a constantly changing professional environment.

It is important for our L&D team to show that the once-classic pattern of obtaining a diploma and having a job in the same company all your life is now obsolete. We must regularly take the lead and reinvent ourselves, and it is our role to raise awareness among our employees and our Business Lines about this.

Marie-Angélique Rault, Head of L&D and Talent Manager

Find out more about our development culture in the interview (in French) of our Head of Learning & Development and Talent Manager, Marie-Angélique Rault.

BNP Paribas announces a new governance for Switzerland ahead of celebrating its 150 years in the country in 2022.

Enna Pariset, currently CEO of Corporate & Institutional Banking Switzerland, is appointed Head of Territory for
BNP Paribas in Switzerland, effective January 1st 2022.

Enna Pariset, with 28 years’ experience in banking, 18 of which at BNP Paribas, has served in senior client facing and management positions across the Corporate & Institutional Bank.

In her new role as Head of Territory, she will supervise and represent all BNP Paribas Group businesses in Switzerland and lead their strategic development plans and investments in the country.

In addition to her new remit, Enna Pariset will also continue to serve as CEO of Corporate & Institutional Banking
Switzerland.

Arnaud Zeitoun, currently Deputy CEO of BNP Paribas (Suisse) SA, is appointed CEO of BNP Paribas (Suisse) SA
effective January 1st 2022.

Arnaud Zeitoun joined BNP Paribas in 2003, serving in senior capacities within the Fixed Income and Global Markets teams.

He then served as Global Head of Transformation and member of the Executive Committee at BNP Paribas Asset Management from 2016 to 2019.

In his new role, Arnaud Zeitoun will lead the bank through its strategic transformation and support BNP Paribas Group’s projects in Switzerland.

After three and a half years leading the Group’s activities in Switzerland, Monique Vialatou has decided, in agreement with Group Management, to step down from her responsibilities as Head of Territory in Switzerland
and CEO of BNP Paribas (Suisse) SA from December 31st 2021.

Thanks to the work of Monique Vialatou these last years, BNP Paribas is now well positioned to continue its development in Switzerland

BNP Paribas in Switzerland and Gamned!, an expert pioneer in programmatic advertising since 2009, are joining forces in an environmental and social responsibility drive by launching an advertising strategy adapted to consumer expectations. This joint approach illustrates BNP Paribas in Switzerland’s growing commitment to more responsible investing.

This approach is in line with BNP Paribas’s aim to contribute to a better future for our society and our environment. What’s more, the initiative proposed by Gamned! plays its part in giving online advertising a positive, charitable slant that helps us to better showcase and communicate our various commitments

explained Anna Franziska Becher, Head of Company Engagement at BNP Paribas in Switzerland.

How does it work? Gamned! is building on the charitable scheme used by Goodeed, donating part of the invested budget to the association ZeroWaste Switzerland, chosen by BNP Paribas in Switzerland. The aim of this arrangement is to highlight the commitment of the different brands by demonstrating to internet users that advertising can be used for charitable purposes. To date, tens of thousands of people have been able to make contributions to the association’s projects.

The health crisis is leading us to rethink the impact of advertising, and our responsibility. That’s why we have decided to waste no time in offering our clients strategies that reflect greater solidarity and responsibility in order to meet consumer expectations. We are proud to support BNP Paribas in Switzerland’s capacity for innovation by trying out this initial charitable campaign using Goodeed’s scheme Programmagood. This initiative will pave the way for other advertisers to get involved

concluded Pierre Berendes, Managing Director of Gamned!.

BNP Paribas (Suisse) SA has decided to discontinue its Commodity transactional financing activities. The conditions of this retrenchment will allow the interests of the clients of this business to be preserved.

In this respect, the Bank is considering implementing a social plan which could impact up to 120 employees in Geneva.

A consultation period is therefore starting today, to allow employees to propose any suggestions which might mitigate the effects of the plan and to negotiate any accompanying social measures. In parallel, the Bank strengthens its development in Switzerland supporting its clients through its business lines Global Banking, Global Markets and Securities Services within Corporate and Institutional Banking and its Wealth Management activity.

BNP Paribas has been present since 1872 in Switzerland, which represents a strategic market within the Group’s European network, and today follows a strategy built around these two activities. Corporate & Institutional Banking focuses its development on large and mid-cap Swiss companies, multinational corporations, and financial institutions. Wealth Management in Switzerland concentrates on entrepreneurs and on High Net Worth clients supporting them over the long term by providing global solutions to their financial and estate planning needs.

Marie-Angélique has led the Learning & Development team with boundless enthusiasm since joining BNP Paribas in Switzerland a year ago. Lifelong learning is a key priority for the company and an integral part of our commitment as an employer to the continuous professional development of each and every staff member.
The training we offer is constantly adapted to address employees’ skills gaps and career objectives, and it has proven more important than ever in 2020.
Marie-Angélique spoke with us about the challenges she has faced this year and how she succeeded in overcoming them.

Please could you introduce yourself in a few sentences ?

After stints working for other banks, I joined BNP Paribas in 2013 in Canada as part of the Cash Management team. I moved into L&D in 2015 and then transferred to Switzerland in June 2019 to head up Learning & Development for the Swiss region within the HR Change Management team.

What does a typical day at L&D look like for you?

Day to day, my role is to define, build and implement programmes to develop the skills of our staff in line with the Bank’s strategic priorities. I am also responsible for fostering a culture of lifelong learning.

What difficulties do you face?

Personally, I would say that the main challenge stems from the fact that we need to constantly adapt to the ever-changing environment in which we find ourselves.
That’s why it is vital that we help our staff and managers to prepare for the future as effectively as possible in terms of both mindset and new technical and digital skills.

The goal is to help keep the teams engaged, bolster their performance and enable them to acquire the skills of tomorrow that will be key to our transformation.
The only way for us to meet these challenges is to develop the skills of our employers and managers in a number of areas. We have completely overhauled the training we offer to achieve this. We have identified the themes that will make a vital contribution to the success of our transformation (including change management, innovation, digital culture and the management development programme).

We have also sought to open up access to this range of training options by selecting the most suitable formats, including short formats such as workshops. Lastly, we have decided to draw on our internal resources and develop a “Social Learning” approach. As a matter of fact, we have a number of internal experts who are happy to pass on their knowledge to other members of staff. I think this is a very powerful approach in terms of engagement at this turbulent time

Has demand for training among staff members changed at all since the start of the year?

My feeling is that demand among staff members has risen over the months. We have noticed that they are spending time on their development not only to meet a specific need but also out of a simple desire to progress. Equally, our community of “internal trainers” has expanded. I think that they are noticing the benefits of sharing their expertise and the value of highlighting their work.

How have you and the L&D team continued to support staff members during the lockdown and now that lockdown has been lifted?

Throughout the COVID-19 period, all of our classroom training sessions were put on hold. We worked with the Change Management/L&D team to find an alternative, though, because we thought that it was essential to keep in touch with our colleagues. That led us to set up remote training on a wide array of topics linked to what we were going through as a workforce (parenting while working from home, digital tools, time management and priorities in a home office, the impact of COVID-19 on mental health and more). These short-form sessions were an instant hit and, in the end, even after lockdown, we’re planning to continue offering them.

What was this period like for you personally? What will you remember about it ?

Personally, I had a very positive experience. The Change Management/L&D team managed to bounce back very quickly, stay present for staff members and continue to help them to develop. I find it very interesting that we’ve lived through this period in which, practically overnight, we’ve had to adopt new working methods, make better use of our digital tools and just work together more effectively.

Are there any positive experiences you would like to share? Or a specific message?

I have two messages. The first is that I hope that this enthusiasm for development continues and grows and that the L&D/HR team will be there to help. The most important thing is that every member of staff takes the time to think about their needs and makes an effort to draw up their Personal Development Plan.
The second is that I’m obviously always on the lookout for new “internal trainers”! The bank is bursting with experts in every topic under the sun and we want to make the most of their expertise!

The Geneva Resilience Hack, which took place in mid-June, is an initiative of Open Geneva, the Department of Economic Development of the Canton of Geneva, the University of Geneva and HES-SO Geneva. This event is part of the work of the Crisis and Resilience Innovation Fund, of which BNP Paribas in Switzerland is a partner.

The goal of the initiative is to come up with innovative and cooperative solutions to existing and future challenges to address the economic setbacks caused by the recent health crisis.

We met up with one of our staff members who participated in the event, Frédéric Lahoude, to hear his thoughts.

Why did you decide to get involved in the Resilience Hack? Did you have any idea of what to expect?

I was already pretty busy when I received the invitation, so at first I wasn’t sure if I would sign up. When the reminder arrived, I took some time to look through the various themes and the first one (remote work-mobility-work spaces-wellbeing at work) sounded interesting, given my experience over the last few months. This was the first time I had ever signed up to a hackathon, but I had heard about them from some friends who had taken part previously. I looked at the details and made sure I could be free for the event (Friday 12 June at midday to Sunday 14 June at midday).

I seriously thought I could share my experience and contribute to this working group, while also benefiting from the discussions.

What’s a hackathon?

It basically involves pooling a range of skills to do some fast-paced brainstorming on a topic. It’s like a fast-track incubator.

Which project did you work on?

Someone in the group suggested working on a self-evaluation tool to improve the remote work experience.

At the start of the hackathon, almost 30 people signed up to work on this topic, and nine of us remained active.

There was a range of professional backgrounds, which made the discussions even richer.

Participants came from academia, HR, consulting, business services, government bodies, and then there was me from the private sector.

Having such a complementary team was a genuine asset for our group.

The discussions and insights will help change certain habits after lockdown, and will help us manage future crises more effectively.”

Frédéric Lahoude

What did the project you were working on involve?

Lockdown disrupted normal work patterns. This resulted in a somewhat sudden and urgent transition to remote work, the limits – but also the potential – of which many people experienced first hand. This new reality highlighted the resources needed to optimise this way of working and reconcile work/life balance with productivity and economic efficiency, while helping reduce our carbon footprint.

So, our working group chose to develop a solution to help (remote) workers and their employers set up or improve the remote working experience. This included a self-evaluation option, leading to personalised recommendations, advice and best practices. The system is intended to act as a tool to support well-being at work, help employees organise and justify remote working arrangements, help manage remote work, and help employers decide whether to implement or expand remote working.

During the hackathon, we worked on an open source tool that offers conversational interfaces and a recommendation engine drawing on a broad set of remote working resources. As such, it provides support at various levels (individuals, teams, departments/services, company), while also serving as a data pool for scientific research on remote work.

What’s next for the project?

After the hackathon, six of us have stayed in contact and are keen to continue the adventure.

Our initial goal is to come up with a model effective enough to complete a few pilot projects with different groups.

How will the Resilience Hack have a positive impact post-COVID?

Whether in relation to the theme my team worked on, or the other topics covered, working on real projects helps generate ideas to combat future crises (a pandemic, or something else), taking the COVID-19 experience on board and the ideas put forward during the hackathon. We covered a broad range of topics, problems and solutions (SMEs, tourism (including business tourism), culture, healthcare, employment, training, automation of certain high-risk professions, local manufacturing, remote project management for NGOs, technologies for shops and restaurants, etc.).

Even though not all the ideas will take shape, the discussions and insights will help change certain habits after lockdown, and will help us manage future crises more effectively.

What have you taken away from this experience? Would you recommend it?

The three days at the hackathon were definitely intense (I planned on a personal investment of 10 hours, but ended up doing double). In addition to being my first hackathon, it was also a remote hackathon. So I came into contact with and learnt to use a whole range of collaborative tools (Slack, MIRO, Rocket.Chat, MindMeister, Zoom, Google Docs, etc.).

For me, the diversity and complementarity of participants’ backgrounds helped spark engaging and fruitful discussions.

I would definitely recommend this experience.

Carole Ackermann was born in 1970 and grew up in Zurich.

As CEO and Co-founder of Diamondscull AG, she invests early in companies in the technology/ICT field. Carole is also non-executive director of several companies such as Allianz Suisse, BKW, BVZ Holding, the innovation agency be-advanced, co-president of the Female Innovation Forum and a jury member of Venture Kick.

With a PhD in marketing from the University of St. Gallen she is a senior lecturer for business administration/Integration projects.

She has an entrepreneurial spirit with an integrative mind-set and down-to-earth behaviour. She is eager to identify, discuss and promote new ideas and help transferring them into concrete projects and results. She also participates on panels or as speaker at conferences on entrepreneurship, start-ups and women in this field.

During the lockdown, all of our employees have been mobilized to ensure the business continuity and the services to our clients. 

We have met Johanne Riendeau, Executive Director Key Client Group at Wealth Management. She gives us her thougths on the lockdown period but also on how the situation has pushed digital working and her relationship with her clients to the next level.

Hello Johanne, could you tell us more about you?

My name is Johanne Riendeau and I work as Executive Director Key Client Group at BNP Paribas Wealth Management in Switzerland

I provide private banking services to a UK and international private clientele. Member of the BNP Paribas Wealth Management Key Client Group, I work hand in hand with experts within the bank in bringing UHNW clients the bank’s collective expertise in Investments, Private Equity, Credit, Real Estate and Wealth Planning among others.

The lockdown accelerated digitalisation of our processes via electronic signatures, zero printing, secured modes of document sharing…and ensured more efficiency during this extraordinary period and for the future.”

Johanne Riendeau

How did you feel and manage to get through this unusual time?

I have been working from home since mid-march. We are now progressively going back into the office since May 18, in small teams for a week every 3 weeks to allow necessary social distancing.

I feel very privileged to be able to continue working under good and safe conditions for a solid organisation, in such a difficult period for all.

I was truly impressed by the bank’s ability to deploy home office capabilities for over 1,000 Swiss staff, on such short notice! This allowed us to maintain quality services to our clients. It was reassuring to work safely from home at a time when the pandemic was progressing rapidly in Switzerland.

On a personal point of view, the newly found lockdown time is happily spent in more frequent face/zoom time with family and friends, wonderful moments to keep privileging once the crisis is over!

The recent and progressive un-lockdown is welcome news both from a sanitary and social perspective. It is a pleasure to see colleagues again and hopefully our clients soon when travel resumes!

Have the lockdown and the obligation to work from home impacted your way of working ?

Moving to a Flex office environment was a large step last fall. The lockdown accelerated digitalisation of our processes via electronic signatures, zero printing, secured modes of document sharing…and ensured more efficiency during this extraordinary period and for the future. 

Has the situation had an impact on your relationship with your clients?

Our clients are reassured by the financial strength of the bank and our ability to rapidly deploy contingency plans to keep servicing them when they needed us the most. Regular communications, updates and advice through this highly uncertain period allowed us to strengthen relationships with our clients.