BNP Paribas, a European player of reference

Present in Switzerland since 1872, BNP Paribas is a European player of reference in the country for businesses, institutions and private customers.


years of presence in Switzerland


Geneva, Zurich and Lugano



  • Corporates and institutionals
  • Wealth Management
  • Commodities finance

A strategy specific to each business-line

“One Bank for Corporates”

To be the privileged partner of businesses and institutions, supporting them in their development throughout Europe and internationally.

The reference in Wealth Management

To be a reference in Wealth Management in terms of expertise and service for our private customers and entrepreneurs.

“Specialized Trade Solutions”

To be a centre of excellence in financing raw materials. We serve our historical customers who share our values and businesses, customers of the bank in Europe.

The integrated model of the BNP Paribas Group enables us to offer our customers the financial stability of a first rate bank in Europe with international reach and a full range of products and investments.
By developing privileged long-term relationships with our customers, we aspire to contribute to sustainable and responsible growth.

BNP Paribas, European leader on a global scale

BNP Paribas is a leading bank in Europe with an international reach. It has a presence in 71 countries, with almost 200,000 employees. The Group has key positions in its three main activities: 

  • Domestic Markets and International Financial Services (whose retail-banking networks and financial services are covered by Retail Banking & Services)
  • Corporate & Institutional Banking, which serves two client franchises: corporate clients and institutional investors. 


An integrated and diversified business model

The Group helps all its clients (individuals, community associations, entrepreneurs, SMEs, corporates and institutional clients) to realise their projects through solutions spanning financing, investment, savings and protection insurance. In Europe, the Group has four domestic markets (Belgium, France, Italy and Luxembourg) and BNP Paribas Personal Finance is the leader in consumer lending. 

BNP Paribas is rolling out its integrated retail-banking model in Mediterranean countries, in Turkey, in Eastern Europe and a large network in the western part of the United States. In its Corporate & Institutional Banking and International Financial Services activities, BNP Paribas also enjoys top positions in Europe, a strong presence in the Americas as well as a solid and fast-growing business in Asia-Pacific.