For many years BNP Paribas has been helping to improve the position of women in the economy and in society, fostering equal rights and opportunities across genders. This year, the Group’s efforts include support for WOMAN, a film by Anastasia Mikova and Yann Arthus-Bertrand.
Promoting inclusion and equality
BNP Paribas has been committed to the fight for equal rights between men and women for many years. This entails both implementing new measures and improving existing practices, in order to ensure a culture of inclusion and respect for differences. It also means supporting initiatives that campaign for this issue.
To aid progress in what is both a social and societal challenge and meet the UN sustainable development goal to “achieve gender equality and empower all women and girls”, the Group embraces social commitment in its decision-making. For example, it develops its own ambitious diversity programmes, but also provides backing to creative works that promote the visibility of this cause.
WOMAN by Anastasia Mikova and Yann Arthus-Bertrand
Today, the BNP Paribas Group champions WOMAN, a film directed by Anastasia Mikova and Yann Arthus-Bertrand, as main partner. A homage to women all over the world, it premiered at the 76th Venice Film Festival in September 2019, winning the Sfera 1932 Award. It will be released in cinemas in French-speaking Switzerland on 11 March 2020.
Proceeds from the film will be donated to WOMAN(s), an association whose mission is to train women and girls from around the world in media professions.
Seeing the world from a woman’s perspective
WOMAN was born of a desire to see things through women’s eyes and to cast a light on the place they occupy in today’s world – and the world of the future. The film takes its audience to meet nearly 2,000 women from across the globe, bringing to the screen the stories of women of all ages and origins, shaped by culture, faith and family history.
Besides seeking to condemn some of the injustices that women face throughout their lives, this film looks in admiration at their determination to overcome obstacles and stereotypes, dealing with such varied themes as motherhood, education, marriage and financial independence.