The 2020 Global Entrepreneur Report by BNP Paribas Wealth Management gives an insight on what Elite Entrepreneurs across 19 countries think about sustainable investments, their top priorities and whether their actions actually matched their thinking.

Key Take-Aways

Sustainability has become core in entrepreneurs’ financial commitment accross all regions

  • Almost half of this Entrepreneurial audience already have sustainable investments.
  • 70% are more willing to invest sustainably than they were 18 months ago, rising to 75% for Millennials.
  • On average, these impact seekers are prepared to quadruple their financial commitments to sustainable investments over time. 
  • The primary reason entrepreneurs like these investments is because they represent a way for them to use their wealth to embed their personal and family values.

Climate change action: the number one united nations sustainable development goals (UNSDG)

  • 33% of entrepreneurs choose climate action as a top five UNSDG theme among the 17.
  • Climate change action is the priority in Europe; in the US, access to affordable clean energy; in Asia, promoting inclusive growth.


Vincent Lecomte, CEO of BNP Paribas Wealth Management, commented:

“Expectations are different from one region to another, but entrepreneurs all want to contribute and use their wealth to leave a positive mark on society. The Covid-19 pandemic has also accelerated sustainable investing: 64 % of investors believe the coronavirus crisis is a tipping point for ESG investment. The wealth management industry has a major part to play in providing the right level of information, transparency and solutions to support this entrepreneurial commitment. Going one-step further this year, we recently launched our new, game-changing sustainability rating methodology across all asset classes, putting us at the forefront of the private banking industry. Thanks to this methodology, our clients can compare the level of sustainability of the investments we recommend. By the end of 2021, all of our recommended universe will be rated.”

Anne Pointet, Deputy CEO of BNP Paribas Wealth Management, added:

ESG considerations can enter investment strategy and portfolio construction in many different ways. There is an important focus today on E and S, but G (Governance) is sometimes a little forgotten. We are convinced at BNP Paribas Wealth Management that strong governance can drive higher long-term returns, crucially while reducing portfolio risk.”

BNP Paribas Wealth Management launches new sustainability rating methodology : the clover rating

  • This clover rating measures the sustainability level of all recommended financial instruments, whether responsible or not.
  • A consistent approach, with criteria adapted to all asset classes, to position the sustainability level on a single rating scale from 0 to 10 clovers.
  • “Sustainable” starts at 5 clovers, the minimum for sustainable mandates and advisory.
  • It allows clients to compare all financial instruments (funds, equities, bonds, ETFs, etc.) in their portfolio in order to align their holdings with their sustainability objectives.

By the end of 2021:

  • 100% of the recommended universe rated, compared to 80% today.
  • More than 1/3 of the recommended universe will be sustainable, of which at least 50% of recommended funds will be SRI.

The research program was undertaken by Aon Client Insight and involved a survey programme with 1,132 High Net Worth and Ultra-High Net worth entrepreneurs spanning 19 countries representing an average investable wealth of $18.2 billion.

The Central and Eastern European market is fully part of BNP Paribas Wealth management strategy in Switzerland. The bank intends to reinforce its strong base in this region and to continue to grow selectively and sustainably.
With this in mind, the bank welcomed on November 2 seven new talents for this market, including Christian Salatko as Head of Key Clients / UHNWI.

Christian Salatko has acquired solid experience in that area at BNP Paribas, for instance as a Bank representative in Moscow and in Geneva as a senior banker and team leader in international trade financing. The mission of this team is to strengthen the existing franchise and foster new targeted development projects by capitalising on the BNP Paribas Group’s competitive advantages.

This announcement is an echo to the reaffirmed commitment of BNP Paribas Group to further develop its business in Switzerland, and the central role of Wealth Management in this regard. 

Wealth Management in Switzerland concentrates on entrepreneurs and on High Net Worth clients, supporting them on the long term by providing global solutions to their financial and estate planning needs.

BNP Paribas in Switzerland is pursuing its growth strategy in the Swiss market and has appointed Richard Albrecht as head of a strengthened team. Based in Geneva, Richard reports directly to Jean-Paul Rojal, Head of Switzerland & International Europe Markets.

Stregthening the growth strategy on the Swiss Market

BNP Paribas in Switzerland has a new team as part of its global growth strategy in the Swiss market, which is essential for the Group.

As Head of the French-speaking Swiss market, Richard is leading the pursuit of this development objective for Ultra High Key Clients and Family Offices by capitalising on his strong commercial experience. He is also supported by a new team of three people including Igor Clainscig, former Ultra High Key Clients banker at UBS and Deutsche Bank to ensure market growth in the region.

I am delighted to welcome Richard to BNP Paribas Wealth Management. The challenges are numerous: to bring value to clients in Switzerland and to contribute to the development of this market by taking a long-term view of our integration project”

Jean-Paul Rojal

Richard Albrecht at the head of a new team

Richard Albrecht has 20 years of experience, mainly acquired in major Swiss banking groups. He began his career at UBS and Lombard Odier as a private banker specializing in the Swiss onshore market.

In his last position at Deutsche Bank, he was responsible for French-speaking Switzerland and a UHNWI & Single Multi Family Office team for the last ten years. He was responsible for the coverage of the main clients in his market. Like many international banks, he also deployed a heavy change and transformation programme.

It’s plastered everywhere and purportedly built into everything. It’s sustainability, the buzzword that has taken hold in every corner of society and sector of business. Within asset management, too, sustainable finance is gaining in significance. More and more high-net-worth clients are becoming interested in investments that can be made in good conscience because they are economically, ecologically and societally sustainable. Banks have recognised this demand and developed investment strategies to meet it. But is every product marked “sustainable finance” worthy of the label?

Awash in a sea of green

Many banks now offer green products, advising their clients on sustainable finance and impact investing.

The sheer supply may seem enormous at first, but the investment universe shrinks as investment strategies become more stringent. And while many different sustainable funds currently exist, there is still plenty of room to expand. ETFs in particular have some catching up to do. And the choices narrow greatly when one looks beyond equities as underlying assets. In addition, sustainable investment opportunities are distinctly underrepresented in bonds. However, this asset class is growing rapidly, as green bonds in particular are gaining in popularity.

it is important for investors to begin by clearly establishing what their convictions, principles and objectives are with respect to sustainability”

George Falkner, Head External Wealth Manager & Multi Family Offices at BNP Paribas (Suisse) SA

Until now, demand for sustainable investment products has primarily been driven by institutional investors. “But asset managers themselves are having to be increasingly transparent and clearly explain how they implement sustainability criteria. So this topic will play an even more important role for many investors in the coming years,” remarked George Falkner, Head External Wealth Manager & Multi Family Offices at BNP Paribas (Suisse) SA.

“However, it is important to carefully review and critically assess each green product on offer – and for investors to begin by clearly establishing what their convictions, principles and objectives are with respect to sustainability,” he added.

To help investors find and understand opportunities for sustainable investment, BNP Paribas has developed an ESG rating system (environmental, social and governance criteria).

 Four different areas of analysis have been identified on which companies can be rated on a spectrum. Investors can use these sustainability ratings to narrow their search for the right products and define a sustainability strategy based on their convictions and preferred criteria.

Accountability pays – for companies and investors too

Studies on this topic have shown that companies which systematically implement a policy on sustainability have more attractive risk and cost profiles. They tend to be more innovative, bring better products to market, and achieve better returns.

Positive impact business: the future of banking

It therefore makes a lot of sense for companies to consider and incorporate ESG criteria into their business transactions, while investors would do well to focus on the ones that have realised this. Sustainability has been a part of the fundamental approach at BNP Paribas for many years.

“We remain convinced that financial markets are at a turning point, and that sustainability is continually gaining in importance for many other banks as well,” asserted Jan Karban, Head External Wealth Manager & Multi Family Offices Deutschschweiz at BNP Paribas (Suisse) SA. “Positive banking is the foundation of our Bank’s business model. And in keeping with this, all BNP Paribas divisions and departments are required to contribute to the long-term success of the Bank, and hence to that of its clients.”

In 2018, BNP Paribas appeared for the fourth year in a row on the list of the world’s 100 most sustainable companies released on the occasion of the World Economic Forum in Davos. And in 2019, Euromoney named BNP Paribas World’s Best Bank for Corporate Responsibility.

Published each year since 2013, the BNP Paribas Wealth Management Global Entrepreneur Report presents the main trends on private investments. For its fifth edition, the report unveils the Elite Entrepreneurs’ preferred investments and the tendancies shaping their portfolio.  width= The research has been powered with Scorpio Partnership. It is available on BNP Paribas Wealth Management’s website.

Conducted by Scorpio Partnership for BNP Paribas Wealth Management, the private assets survey explores the behaviours and trends of private investors and non-investors in Private Equity and Real Estate (PERE) funds. The report, which polled 337 High Net Worth Individuals (HNWIs) with more than USD5 million in investable assets across nine countries in Europe, Asia and the Gulf region, shows:  

  1. On average, active investors in Private Equity and Private Real Estate funds hold 16.3% of their portfolio – their #1 asset allocation in their wealth while holding 15.8% in cash and a further 15.3% in stocks/equities
  2. 50% of HNWIs are willing to invest at least USD 500,000 in 2018 in private equity funds and 40% of HNW non-investors in Private Equity or Private real Estate funds are likely to invest into these asset classes in the near future.
  3. For more than a third the benefit of these investments is to balance their wider portfolio; with a similar proportion led to consider this asset class by their Relationship Manager.

Study participants consisted of Millennials under 35 years old, Generation X / Generation Y and Baby Boomers. They confirm their increasing confidence in Private Equity and Private Real Estate solutions and underline their need for information and advice: Over 60% of HNW individuals indicate that they were either familiar or extremely familiar with Private Equity and/or Private Real Estate Solutions. One-third of HNW non-investors has never been introduced to these investment opportunities and rely mainly on their private banker and financial adviser for access.  

“Over the past 12 months, we have seen a significant pick up in clients’ appetite for Private Equity and Private Real Estate funds. In this persistently low interest rate environment, investors are looking for diversification and double digit returns to optimise their portfolio’s risk return profile. We are aiming to raise almost a billion euros in 2018”, underlines Claire Roborel de Climens, Global Head of Private and Alternative Investments at BNP Paribas Wealth Management “The Private Market funds we are planning to launch over the next six months will allow our clients to fully benefit from exposure to the real economy in Europe, Asia or US where on the one hand, high-performing companies need to develop further and on the other, value-added Real Estate strategies can be implemented. These strategies respond to clients’ demand and are differentiating for the ongoing development of BNP Paribas Wealth Management’s activity.”

Private markets characteristics 

Recognised as a profitable, illiquid and long-term investment with low volatility contributing concretely to the growth of the real economy with high return potential. These funds enable clients to diversify their wealth through different strategies (LBO, growth, value-added real estate…) and geographies (USA, Europe, Asia). In Private Equity, clients invest indirectly in unlisted companies at different stages of growth, by supporting their managers’ development strategies. In Private Real Estate, clients also like to invest in tangible real assets where value creation is implemented by local experts.


To know more

A year ago, BNP Paribas Wealth Management announced its new “Client Experience”, created jointly with clients and in partnership with fintechs.

  We launched the Client Experience programme to serve and satisfy our clients in a personalized, seamless and secure way by adapting all of our services to all aspects of the client’s life, said Vincent Lecomte, Co-CEO of BNP Paribas Wealth Management.

   Nearly 400 clients, private bankers and experts from BNP Paribas Wealth Management came together in three factories (incubators) in Europe and Asia to combine their knowledge and come up with innovations in line with this new client experience.

We have adopted new ways of working with agile, multidisciplinary teams who have worked together in partnership with bank clients – often entrepreneurs as part of a co-construction approach, added Sofia Merlo, Co-CEO of BNP Paribas Wealth Management

Ten digital services have already been made available to BNP Paribas Wealth Management clients and four new features (MVPs) will be launched in the coming months.

We are now rolling out all these innovative solutions in our key markets, added Vincent Lecomte, Co-CEO of BNP Paribas Wealth Management  


A Unique Digital Offering for Wealth Management Clients

myWealth is the digital platform available for international clients of BNP Paribas Wealth Management, and offering a wide range of services :

All these features will progressively be available for clients in all our international sites. myWealth offers one of the smoothest and most sophisticated digital experience for wealthy clients, states Mariam Rassaï, Head of Client Experience and Digital Transformation at BNP Paribas Wealth Management.

Other digital services enrich this ecosystem, such as Youmanist, offering lifestyle content, or The Leaders’ Connection, allowing co-investment with other professional investors.  

New 2018 MVPs (Minimum Viable Products)

myWealth is enriched with 4 new MVPs :  

  • myMeeting: To enrich meetings and benefit from skills of both private bankers and specialists
  • myVirtualAssistant: To provide 24/7 access to the bank
  • myEagleVision: To have an aggregated vision of your  wealth
  • myFeedback: To quickly suggest improvements and express needs


About BNP Paribas Wealth Management

BNP Paribas Wealth Management is a leading global private bank and #1 Private Bank in the Eurozone. Present in three hubs in Europe, Asia and the US, over 6,600 professionals provide a private investor clientele with solutions for optimising and managing their assets. The bank has €358 billion worth of assets under management (as at 30 September 2017) and was elected “Best Private Bank for Entrepreneurs” in 2016 and 2017.  

 Press contact BNP Paribas Wealth Management

Servane Costrel de Corainville + 33 (0)1 42 98 15 91 / +33 (0)6 74 81 98 27

 Press contact BNP Paribas Wealth Management

Servane Costrel de Corainville

Press Contact – BNP Paribas Wealth Management

2017 has been quite a year with an improving global economy. Financial markets pursued their positive trend and needed less support from central banks. Where to invest in 2018?

For 2018 BNP Paribas Wealth Management expects the economy to pursue its 2017 trend with a rising inflation. Florent Bronès, Chief Investment Officer, and his team give their insights on the future trends, hot topics and where to invest for this New Year to come.

Innovation is key

Among the megatrends themes suggested, Millenials have their part through innovative sectors such as Virtual Reality and Augmented Reality Database management, Big Data and industries integrating new ways of consumption.

Sustainability and responsability, always

Sustainable and responsible investments are also part of the key trends for 2018. Infrastructure and urbanization are defined as a global trend, essential for emerging markets and major for renovation in developed countries. Healthy consumption and sustainable production methods also have quite an appeal through responsible investment.

To know more about BNP Paribas Wealth Management’s solutions for investing in 2018, read the full article.

The first ‘BNP Paribas Global Prize for Women Entrepreneurs’ awarded to Dr. Laura Melis for her work and commitment towards improving her patients’ care experience in the medical sector


BNP Paribas Wealth Management selected from a pool of international candidates Dr. Laura Melis, an Italian healthcare entrepreneur, as the first recipient of the ‘BNP Paribas Global Prize for Women Entrepreneurs’. Dr. Laura Melis was nominated for her exceptional achievements in combining economic performance, positive impact on society, innovation and promotion of entrepreneurship in the medical industry.

 The award is the first global recognition that celebrates outstanding woman in entrepreneurship and was created together with FCEM (Femmes Chefs d’Entreprises Mondiales), the global women entrepreneur network covering 120 countries. The projects of 22 candidates from 11 countries were meticulously studied by a jury composed of leading women from Europe, Asia-Pacific and the US.

 In my entrepreneurial vision, my goal is to provide the appropriate assistance and quality of life to the greatest number of patients. We achieve this objective through new care models that combine sustainability, effectiveness and quality,” explained Dr. Laura Melis, laureate of the prize, at the award ceremony held during the 65th Annual Congress of FCEM in Rome. “I’m very honoured to receive this award which encourages me and my teams to build further on the ambition that we all share.”

 Dr Laura Melis graduated in medicine and specialized in physical medicine and rehabilitation. She contributes regularly to scientific research and is often invited to speak at medical conventions on physical medicine, rehabilitation, orthopaedics, traumatology and reconstructive cosmetic surgery. Since 1997, she has been managing a healthcare group, which now includes 12 subsidiaries, 130 employees and more than 300 professional collaborators.

At BNP Paribas Wealth Management, we support business creation by understanding, serving and celebrating entrepreneurs through various international programmes and reports, such as the Global Entrepreneur Report or the Women Entrepreneur Programme at Stanford,” added Sofia Merlo, Co-CEO of BNP Paribas Wealth Management. “We wanted to go one step further to celebrate women entrepreneurs at an international level. The ‘BNP Paribas Global Prize for Women Entrepreneurs’ was therefore created to highlight the role women entrepreneurs play for future generations, to inspire future entrepreneurship and to promote women in the entrepreneurial space.

About Dr. Laura Melis’ accomplishments

Committed to Developing Social and Healthcare Inclusion

Amongst Dr Laura Melis’ various achievements in the health and social sector, Dr. Melis won a competition to facilitate the inclusion of disabled people in the professional world. In 2009, she signed a letter of agreement with the city of Rome for a training programme in this field and published her book “Physical and Rehabilitative Medicine: A Response to the Territory”. One year later, she developed for the City of Rome a fall prevention programme for the elderly.

Accelerating a Family Business to Bring It into the Connected Age

Dr. Melis’s commitment to healthcare is a family story. In her career, her family has played a key role but mostly her mother. From an early age, Dr. Melis worked alongside the general management of her family’s group to learn each sector of the business. This experience helped her achieve structural and technological changes and organic growth for the business that she is now leading.

Over the years, Dr. Melis has grown the business to include new sectors such as hospitality facilities for families of acute care patients. Dr. Melis is currently managing 12 subsidiaries, including two clinics, a long-term care facility, medical laboratories, a research foundation, and the latest start-up company Sanitbook.

Sanitbook is a digital solution that helps patients manage their healthcare and medical regimes thanks to an online health file, that is always organised, up-to-date and accessible from anywhere in the world. It is a major step in Italy to better leverage e-Health.

 The Best Healthcare, Regardless of Patient Status

Over the past decade, Dr. Melis has driven her corporate strategy to focus on developing new solutions for healthcare needs. For instance, newly acquired facilities are completely restructured so that they meet patient care needs and pricing policies have been put in place for the economically vulnerable that cannot access high cost private care.

Over the years, the group has continued to reinvest its profits in new technologies and services to ensure sustained growth based on service quality.

 Sector Leadership Thanks to Constant Innovation and Training

Dr. Melis is always seeking to improve the service quality her company is offering to patients. Teamwork is key to achieving that goal and staff is encouraged to innovate, by creating new services, streamlining processes, developing solutions across the entire healthcare value chain from a patient’s first perception of a need until the resolution of the health issue.

The group has always focused on the quality of human relationships in the workplace, even as it has grown over the years.

Staff have access to a myriad of training opportunities which can open doors to new opportunities within the company.  The group also hires and trains young people just starting out in the professional environment and has agreements with several schools to provide professional training in various health domains.

About BNP Paribas Wealth Management

BNP Paribas Wealth Management is a leading global private bank and #1 Private Bank in the Eurozone. Present in three hubs in Europe, Asia and the US, over 6,600 professionals provide a private investor clientele with solutions for optimising and managing their assets. The bank has €358 billion worth of assets under management (as at 30 September 2017) and was elected “Best Private Bank for Entrepreneurs” in 2016 and 2017.

Press contacts BNP Paribas Wealth Management

Claire Helleputte


Sarah Worsley

Press contacts – BNP Paribas Wealth Management

+33 (0)6 64 36 74 35

The 2018 Global Entrepreneur Report has revealed that 39% of Elite Entrepreneur respondents now consider ‘positive impact’ to be core to how they assess business performance, compared to 10% of respondents two years ago. This significant increase clearly demonstrates a shift in the entrepreneurs’ mindset, and this across all regions.    Over the past 12 months, the concept of positive impact, which consists in ensuring that their business, investments and personal practices make the world better, has moved up the agenda for entrepreneurs. The report which polled over 2,700 multimillionaire entrepreneurs in 22 countries, handling a total wealth of USD 36 billion, highlighted that:

  • 55% have declared they committed a proportion of their wealth to achieving socially responsible outcomes.
  • 80% believe that entrepreneurship is the best way to generate a global or local impact in particular relating to help safeguard the environment (with 53% in China). In Europe clean energy is the most popular cause (35%) while in the US and the Middle East, job creation ranks top of the impact agenda (36% and 40%).
  • Elite Entrepreneurs anticipate significant increases in their future use of investment funds (34%), start-up financing (34%), private equity (32%), equity funding (32%) and impact investing (29%).

“There is a rapid change of mindset, impacting the ways Elite Entrepreneurs invest their wealth. We recently broke the bar of €10 billion invested in responsible investments, which has more than tripled in the past 3 years. This clearly demonstrates the growing appetite from our clients for these types of strategies.” explains Sofia Merlo, Co-CEO at BNP Paribas Wealth Management.   “Their investments can amplify their ambitions to create a better environment for the next generation while reflecting their values. The ‘millennipreneurs’ hold great wealth potential and will lead the way: impressively, 64% of them are already actively engaged in impact investing, particularly in terms of job creation”, underlines Vincent Lecomte, Co-CEO at BNP Paribas Wealth Management.   Regional variations The Global Entrepreneur Survey has also highlighted regional variations. For Switzerland, 41% of respondents declared committing a portion of their wealth to responsible investments with the main areas being: environment investing (29%), equity funding (25%) and crowd-funding (16%). The top causes Swiss Elite Entrepreneurs aim to have an impact on are clean energy (54%), safeguarding the environment (48%), and create jobs (41%).  

The 5 global profiles of Impact Entrepreneurs:

ULTRAPRENEURS – an entrepreneur with a net investable wealth in excess of USD25 million.

  • 67% of Ultrapreneurs are Responsible Investors, with environmental and social business investments their most frequently used vehicles. They invest in this way to create jobs (41%), safeguard the environment (38%) and support the transition to clean energy (32%).

SERIALPRENEURS – an entrepreneur who owns or has established four or more operating companies.

  • They are more focussed on using their wealth strategically to support other high-potential businesses: they allocate 15% of their portfolio to angel investments and private equity to fund new companies.

MILLENNIPRENEURS – an entrepreneur aged 35 or under

  • 46% say they define their business success in terms of social impact, compared to 39% of all entrepreneurs. Despite this, a majority do not feel satisfied with their achievements in this area to date and identify social impact as a future business priority.


  • Women Entrepreneurs continue to outperform their male peers with a higher average net worth. They are more motivated than their male counterparts to hold ESG (Environmental, social & corporate governance) investments to ensure a positive impact, at 37% vs 33% for male.

BOOMERPRENEURS – Baby Boomer aged 55 or over.

  • Boomerpreneurs take their social responsibilities seriously and are more assured than their younger peers that they have made a social impact during the 19 years on average since they first founded their business. 45% have an exposure to social and environmental investments with equity funds and environmental investments as favoured routes.

For more info on the report

  • #EliteEntrepreneurs

About BNP Paribas Wealth Management

BNP Paribas Wealth Management is a leading global private bank and #1 Private Bank in the Eurozone. Present in three hubs in Europe, Asia and the US, over 6,600 professionals provide a private investor clientele with solutions for optimising and managing their assets. The bank has €358 billion worth of assets under management (as at 30 September 2017) and was elected “Best Private Bank for Entrepreneurs” in 2016 and 2017. BNP Paribas Wealth Management leverages all of the Group’s capabilities to help entrepreneurs build a bridge between professional and personal projects at each step of development of their company.  

About Scorpio Partnership

Scorpio Partnership is the leading insight and business consultancy to the global wealth industry. The firm specialises in understanding the wealthy and the financial institutions they interact with. We have developed four transformational disciplines – SEEK, THINK, SHAPE and CREATE – each designed to enable business leaders to strategically assess, plan and drive growth. We leverage our deep insight into client needs and expectations to create practical and actionable business development strategies. Scorpio Partnership has conducted more than 500 global assignments across wealth for institutions in the banking, fund management, family offices, law, trusts, regulation, IT and technology, insurance and charity sectors. In the course of these assignments, the firm has interviewed almost 75,000 private investors and advisors. Scorpio Partnership has won multiple awards for its consultancy surveys, market insight and thought leadership across Europe, Asia, and the United States. These awards have been voted by industry peers. The firm is part of McLagan, an Aon Hewitt group company.  

Press contact BNP Paribas Wealth Management

Sarah Worsley

Press contacts – BNP Paribas Wealth Management

+33 (0)6 64 36 74 35

Claire Helleputte