BNP Paribas in Switzerland continues to support Cinema as a partner of “Think cinema Lausanne”

February 11, 2020

The bank, official partner and founder, is supporting the third edition of this annual international event set up by Vincent Perez, “Think Cinema Lausanne”.

A century of history between BNP Paribas and the film industry

2017 marked a century of shared history between BNP Paribas and the movie industry. These 100 years have enabled BNP Paribas to build a close relationship and cultivate a set of joint values with cinema art, becoming over time the number one bank in Europe for cinema.

BNP Paribas is a major player in the financing of audio-visual productions. The bank provides financing and support for filmmaking through a dedicated Image & Media unit staffed by experts who work exclusively on cinematographic and audio-visual projects. Every year, BNP Paribas is involved, directly or indirectly, in financing half of all films produced in France. BNP Paribas is the exclusive partner to national cinema promotion initiatives and enables as many people as possible every year to go out and enjoy the cinema. 

BNP Paribas helps to preserve cinema heritage. BNP Paribas has helped to restore a number of classic film reels, including Charlie Chaplin’s Modern Times and Les Demoiselles de Rochefort by Jacques Demy.

The Group provides support to over 40 film festivals in Europe and has launched Séance Radio, a web-radio channel which brings movie fans news reports and stories devoted exclusively to the world of film. BNP Paribas launched as well the Séance Ciné app which provides an easy way for groups of friends to organize trips to the cinema.

BNP Paribas supports innovation. In a changing world, where new habits and ways of doing things are constantly emerging, BNP Paribas is more determined than ever to support change and development in the cinema world. Accordingly, the Group offers its various publics the opportunity to try out new ways of enjoying movies, including in Virtual Reality mode through collaboration with the MK2 VR space and the VR Arles Festival.

« The cinema has naturally become an allied territory for the BNP Paribas brand and today, the Group is active across the entire value chain of the 7th art, from creation to distribution.

With BNP Paribas you’ll always be inspired by cinema. We’re therefore delighted to support “Think Cinema Lausanne”. This third edition of a major event – between heritage and potential – shares values that are dear to us: transmission and innovation. We encourage all generations to participate in this reflection relating to the 7th art »

Monique Vialatou, CEO of BNP Paribas in Switzerland.

Think Cinema Lausanne, an annual international event set up by Vincent Perez

It will be the third edition of Rencontres 7ème Art Lausanne, which will take place from the 4 to the 8 of March.

The second edition of Think Cinema Lausanne was a more than thrilling success: Think Cinema welcomed nearly 10,000 festival-goer in four days.

The 2020 Love Stories thematic offers a journey into couple and love behaviour throughout the history of cinema. This edition will be honored by the presence of Isabella Rosselini, Roland Joffé, Cédric Klapisch, Bertrand Blier, Patrice Leconte… A selection of masterpieces, in collaboration with the swiss Cinémathèque, will be shown on the big screens such as Casablanca, The Piano, Annie Hall and others