BNP Paribas in Switzerland and GAMNED! launch the first digital charity advertising campaign
BNP Paribas in Switzerland and Gamned!, an expert pioneer in programmatic advertising since 2009, are joining forces in an environmental and social responsibility drive by launching an advertising strategy adapted to consumer expectations. This joint approach illustrates BNP Paribas in Switzerland’s growing commitment to more responsible investing.
“This approach is in line with BNP Paribas’s aim to contribute to a better future for our society and our environment. What’s more, the initiative proposed by Gamned! plays its part in giving online advertising a positive, charitable slant that helps us to better showcase and communicate our various commitments”
explained Anna Franziska Becher, Head of Company Engagement at BNP Paribas in Switzerland.
How does it work? Gamned! is building on the charitable scheme used by Goodeed, donating part of the invested budget to the association ZeroWaste Switzerland, chosen by BNP Paribas in Switzerland. The aim of this arrangement is to highlight the commitment of the different brands by demonstrating to internet users that advertising can be used for charitable purposes. To date, tens of thousands of people have been able to make contributions to the association’s projects.
“The health crisis is leading us to rethink the impact of advertising, and our responsibility. That’s why we have decided to waste no time in offering our clients strategies that reflect greater solidarity and responsibility in order to meet consumer expectations. We are proud to support BNP Paribas in Switzerland’s capacity for innovation by trying out this initial charitable campaign using Goodeed’s scheme Programmagood. This initiative will pave the way for other advertisers to get involved”
concluded Pierre Berendes, Managing Director of Gamned!.
